F
Fred
First month free

Family admin, handled.

Fred is your family assistant. On WhatsApp.

  • ● Forward those pesky school WhatsApp groups.
  • ● Snap a letter or permission slip.
  • ● Too hard to text? Send a voice note.
  • ● Fred tracks the dates, tasks and reminders.

Start your free month

30 days free, then £14.99/month for the whole household. Cancel any time.

Start your free month

No app to install — Fred lives in WhatsApp. Sign up takes about a minute, then you're chatting.

Already with Fred? Message him here.

See how it works — with real examples Why it exists

The invisible workload

You're the operating system for your family. And it's exhausting.

Between a job and a household, you're holding hundreds of moving parts in your head — most of which never reach a calendar.

21:47 · Tuesday

Still on WhatsApp.

Three group chats, working out whose turn it is for snacks, what Friday needs, whether ballet's cancelled.

The mental tab

"Did anyone book the dentist?"

Six-month reminders, GP follow-ups, the optician — all living in your head, surfacing at the worst moments.

Sunday · 21:30

Sunday-night dread.

Five kit bags, three permission slips, a forgotten birthday present, a week you haven't looked at yet.

The cost

One of you is carrying it all.

The person who remembers everything pays for it — in sleep, focus, patience.

You don't need another app to open. You need something that already knows your family, lives where you already chat, and quietly takes things off your plate.

How it works

Three steps. Then it's just texting.

  1. 1

    Add to WhatsApp

    You get a private WhatsApp number. Save it as a contact. That's the install — no app, no new inbox.

  2. 2

    Brain-dump your family

    Tell it in plain English — kids, ages, terms, activities, who does what. Connect your calendar so it can see what's booked.

  3. 3

    Message anytime, any way

    Forward the school email, snap the permission slip, leave a voice note, or just type. Ask what's on tomorrow. Fred tracks it, reminds you at the right moment, and keeps the calendar straight.

A typical exchange

What it actually looks like.

↪ Forwarded · school office
Non-uniform day Friday, £2. Year 3 trip Thursday — packed lunch, no nuts.
Got it — both on the calendar. I'll nudge you Wednesday night for the lunch (no nuts, noted for Mia) and Thursday morning for the £2.
🎤 Voice note · 0:09
"Book Leo's dentist this week… oh and what's on Monday?"
On it — reminding you Thursday lunchtime to book Leo. Monday: swimming (kit the night before). Heads up — it's an INSET day, so school's shut and you've got work in the diary. Want me to sort cover?

What it handles

The stuff that's currently in your head.

Snap it, send it, say it

Photo the permission slip. Send the PDF newsletter — the whole file. Forward the class-chat message. Voice-note it on the school run. Fred reads it all and pulls out what matters.

School email, watched

Tell Fred which addresses send you school stuff — the office, the nursery — and he watches those (only those, never your inbox), flagging the deadline buried in paragraph four.

Appointments & reminders

Dentist, GP, optician, haircuts. Fred tracks who's due and nudges you the night before — "swim kit's in the dryer" — not a generic 8am alarm.

The weekly schedule

Who needs what kit, when. Pickups, clubs, swaps. A Sunday-night summary so the week doesn't ambush you.

Holiday & cover planning

INSET days, half terms, the long summer. Connect the school calendar and Fred flags the days school's shut and someone's meant to be working — before it's a 7am scramble.

Birthdays & gifts

Class birthday in two weeks? Flagged early — a plan, not a panic-buy at 8pm the night before.

A note on privacy

Your family is not training data.

Fred is a private 1:1 chat. It doesn't post in your group threads, doesn't share with other families, and your messages don't train anyone's model. Ask it to forget anything, any time.

Common questions

Honest answers.

How private is it really?
Your data is private to your account and access-controlled — never shared with other families, and never used to train anyone's model. For email, you tell Fred exactly which sender addresses to watch (your school office, the nursery) — it only ever reads mail from those, never your whole inbox, and mail access is read-only. A small team may look at conversations to run the service and improve Fred; we don't sell your data or post in your group chats. Ask Fred to delete anything, or everything, whenever you like — and it will.
What does it cost?
£14.99 a month for the whole household — both parents, one price. Your first 30 days are free, and you can cancel any time in a couple of taps (we'll remind you before the free month ends, so no surprises).
What can't it do yet?
It won't ring the dentist, click through school portals, or message anyone on your behalf — you forward, it organises, tracks and reminds. English only for now. UK families first.
What if I have a partner?
Add them. Each of you texts Fred from your own number, but Fred treats you as one household — shared calendar, shared memory, and reminders that reach you both, so nothing falls between you. Just ask Fred to invite your partner or a carer and share the join code.

£14.99/month · first 30 days free · cancel anytime

Try a month on us. Keep the headspace.

One less operating system to run. If Fred hasn't earned his keep by day 30, cancel in two taps and pay nothing.

Start your free month
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